"Lankom Tresor" is a fragrance for women. Customer Reviews

"Lancom Tresor" is not only one of the most famous fragrances of the company, but also one of the best-selling perfumes in the world. It has been produced for 25 years and still does not lose its popularity. What is the secret? Read on, and you will learn everything about the fragrance - the description of "Tresor Lankom", customer reviews and even the secrets of its creation.

History of Perfume

"Lancom Tresor" was released in 1990, its author is the legendary Sofia Groisman. As the main notes, she chose a tender peach and a rose. The latter is the emblem of the company.

The very name of perfume in French means "jewel". And the greatest gift is love, therefore "Lancom Tresor" is an ode to eternal love, its beauty and a woman who radiates it and preserves unique moments even in our fast modern world.

The bottle is made in the form of an inverted pyramid, the liquid in it is saturated in amber color. The sprayer closes the black ring, which symbolizes the infinity of love, and crowns the bottle with a beautifully cut rectangular lid. The cardboard box is made in the same colors - muted orange and black.

Periodically, limited versions of the perfume come out, which are supplemented with small removable ornaments (like the 2011 issue for Mother's Day) or in which the bottle is encrusted with hematite and black ebonite (as the anniversary edition of 2010).

Interesting detail

Not everyone knows that this is not the first "Lancom Tresor" in the history of the company. In the 50's (in 1952 or 1957 - the exact date is not clear), the same-name perfume was published, authored by Jean Gevelin. At the old version among the basic notes the rose sounds, however it is shaded more sated sandal and a skin. The fragrance was produced in a round bottle, and the advertisement was in oriental style.

Initially, it was assumed that the new perfume of 1990 would be called Hug-Me, that is, "hug me", but then the company decided to give them the name of one of its early perfumes.

Advertising campaign

The fragrance "Treasure Lankom" is represented by famous beautiful and talented women. The first was the Italian Isabella Rosselini, who at that time was the face of the company as a whole. From 1996 to 2006 (so far this is the longest term), the honor of advertising the perfume was Spaniard Ines Sastre. Both beauties are models and actresses.

Since 2007, the "face" of the fragrance was the star of the "Titanic" Kate Winslet.

And in 2010, just in time for the jubilee of perfume, he was introduced to the actress Penelope Cruz. The most recent commercial video was released in January 2015. With a brilliant direction and memorable actors, he blurs the line between advertising and art.

It is noteworthy that in all the commercials "Lancom Tresor" sounds the same musical theme. It was specially written for the first video in 1990 by Michel Portal.

Treasure Lankom

The description of the fragrance on the official website of the company refers to its floral eastern smells. The pyramid of perfume is as follows:

• Top notes: apricot flowers, damask rose ;
• Heart: lilac, iris, peach;
• Base: amber, sandalwood, musk, vanilla and peach.

The brainchild of S. Groysman is a rich, appetizing combination of flowers and fruits with a unique and harmonious construction of the pyramid. In it, the top and base notes are slightly identical, therefore, despite the fact that the fragrance "opens", it preserves the integrity of the sound.

Customer opinions are divided as to what is brighter in "Trezor" - a peach or a rose. You can safely say that the fragrance has a vintage chic, but the woody notes do not allow it to become too old-fashioned.

Perfume can not be clearly attributed to day or evening smells, it all depends on its dosage and personal perception. For someone, it will be an ideal everyday option, and someone will be able to use it only on special occasions.

Persistence and price

Perfume "Tresor" is distinguished by a high level of durability - its smell is well felt on the skin and hair, it lasts for a long time on clothes. It is a fragrance with a pronounced trail.

But the toilet water "Tresor Lankom" differs from the perfume is not only much less resistant, but also composition. This is a more gentle, light odor, with a less pronounced fruit base and a touch of citrus.

How much will the perfume "Lancom Tresor" cost? The price for a bottle of 50 ml is about 5 thousand rubles, 30 ml - 3 thousand rubles. Toilet water costs about 4 thousand rubles. For 50 ml.

Customer's opinion about Trezor Lankom

Reviews of this fragrance mark its high quality. He is persistent, elegant, "expensive." For many women, he became their "visiting card." It is the smell that many have heard, and even when first tried in person, they will recognize it. However, it does not make it worse - "Lancom Tresor" has already become a perfume legend, a classic in its own way, like "Chanel No. 5". So do not be surprised at his familiar sound.

But often the buyers reproach the "Treasure" in depersonalization. They argue that this is too "correct" flavor - it is liked by almost everyone, and its haters are extremely rare. He will come up as a gift to a young girl, a colleague, and a grandmother. But it does not cause more enthusiasm than the smell of shampoo.

Many buyers refer it to "age" flavors, that is, for older women, but there are young girls who fit these spirits.

So do not judge the "Tresor" on other people's opinions, they are very contradictory. It is best to make your own impression of this "best seller". Perfume probes are found in glossy magazines or during the actions in large cosmetic shops, in the same place, as a rule, you can find a tester.

"Relatives" of the fragrance

Time passed, and "Tresor" has turned from a novelty into a whole family of perfumes. After more than 20 years, the tastes of women have changed many times. Here are some versions of the legendary fragrance:

• Tresor in Love came out in 2010, has a lighter composition than the original. Most women attribute it to fragrances that are appropriate in the daytime. Stability is average, as is the train. His notes: nectarine, bergamot, peach, pear, Turkish rose, jasmine, cedar. A bottle is not a pyramid, but a slender column, widening upwards, with a nice detail - a rose from a ribbon on the neck.

• Tresor Lumineuse - flavor of 2013, a new interpretation of the first "Tresor". The main role in it is played by the classic perfume combination - rose and violet. Sweetness praline adds to his charm, and warm woody notes and vanilla finish this composition. Radiant fragrance for a confident woman. The bottle completely repeats the usual "Tresor", but the liquid is pink, not amber.

• La Nuit Tresor is an aroma in honor of the 25th anniversary of the original, released in 2015. This is a love potion with a stupefying composition consisting of notes of black rose, vanilla and orchid. They are complemented with citrus fruits, frankincense, patchouli and coffee. The authors of the perfume managed to create an aphrodisiac with pronounced notes of gourmet. Very persistent aroma, daisy, evening. The bottle of the jubilee perfume is also special - it is made in the form of a transparent diamond with darkened edges, a liquid of pink color, and the neck is decorated with a characteristic rose from satin.

For young girls

Since the perception of "Treasure" as an aroma for women at the age of fairly common, in 2011 the company released "Lancom Tresor Midnight Rose." His target audience is young women.

The bottle at the perfume is elongated, like in Tresor in Love, but the color of the liquid is non-standard for this ruler - the mysterious purple.

The "face" of the fragrance was the 22-year-old actress Emma Watson, known for the role of Hermione in the Harry Potter films. Elegant girl, who changed the image dramatically after the shooting, embodied the spirit of flavor - coquetry, playfulness, audacity and femininity.

Pyramid of fragrance:

• Top notes: jasmine, peony, black currant, pink pepper ;
• Heart: rose, raspberry;
• Base: cedar from Virginia, vanilla, musk.

The manufacturer did not disappoint expectations, and this fragrance really pleased many girls, becoming one of the most famous in the line "Tresor".

This is a sturdy, daisy perfume, so be careful about its dosage. Otherwise, it can become suffocating. One click on the spray can be more than enough, especially during the day.