How to Increase Sales in Retail Trade: Expert Recommendations

Sales - this is one of the foundations of a successful enterprise, whatever it does. Even if the products most needed for the population are produced, it still needs to be realized. And within the framework of the article we will consider how to increase sales in retail trade.

general information

The question of how to increase sales in the retail trade of clothing, furniture, food, flowers, small gizmos, in crisis and without it, is interested in a fairly large number of people. If we talk about a single implementation, then efficiency in many respects depends on specific people. But for an effective sales strategy, one can not rely solely on bright personalities among sellers. When choosing a support system, one of three options is usually chosen:

1. Hire experienced and talented professionals.
2. They are engaged in the production of products that are in demand, while stimulating its consumption.
3. Introduces a complete system of sales.

All these options have the right to exist. The first two are also well-known to everyone who sells. With the third there can be certain problems. So let's give him a little more attention.

The third option

Its advantage is:

1. Independence from the staff of sellers.
2. The ability to create your own sales training system.
3. Customer-oriented and convenient use of the service.

Thanks to this approach, you can quickly get the necessary data. Let's say we have a furniture salon owner. He thinks about increasing the efficiency of the store. That is, he is interested in how to increase sales in retail furniture trade . The introduction of such a system will allow to more quickly draw up goods, orders and carry out their receipt by buyers. A high service is always pleasant, so it will give a win in the future.

What can prevent sales growth

Before discussing the optimization moments, let's pay attention to the errors. So, you should try to avoid:

• Unsystematic sales;
• Poor communication with suppliers;
• Focus on one client (his withdrawal is fraught with problems);
• Insufficient motivation of sellers;
• Absence or undeveloped system of communication with customers who are unhappy with the product, as well as unwillingness in this case to change something in production.

Hence, for a better result, one should strive:

1. Provide a quality system of interaction with consumers.
2. Focus on a full-fledged sales system, rather than one-time activities.
3. Products, packaging and advertising must meet the needs of customers.
4. It is necessary to ensure the clarity of work for the sales department.

What to do in crisis: general recommendations

Let us assume that the time has come. How to increase sales in retail trade in a crisis in this case? Use the following tips:

1. Call the old customers. It is very desirable to track the frequency of purchases (which can help automated sales systems) and remind customers about themselves under any convenient pretext: the emergence of new items, upgrades, installation of special prices, participation in the exhibition and so on.
2. It is necessary to gain a foothold in the World Wide Web. If you already have a website, but it's useless, make it work.
3. Place advertising in unexpected places, where its presence will create a positive effect. However, in this case it is wise to approach implementation and placement.
4. Activate the interaction with partners and suppliers of the company.
5. Attend thematic events like exhibitions, seminars and industry conferences.
6. Declare the willingness of cooperation with each potential partner.
7. Practice rational offers in sales.
8. Conduct familiarization actions.

Of course, such advice is appropriate in cases where the same furniture, clothing, cosmetics and other products are sold, which is bought not more than once a quarter. And what if you are interested in how to increase sales in retail food?

A specific approach

These are rather complex implementation options, but they also deserve to be considered. So, suppose, you need to increase the level of sales of food:

1. First, you should look at companies that offer goods delivery services. It is possible that the supplier sells food is quite expensive and in the market you can find companies with a more pleasant price policy. In this case, you can reduce the sale price.
2. You should do experiments when placing the goods and see what they take most often together.
3. It is necessary to pay considerable attention to the revealed regularities and try to turn them to their own advantage.

Non-standard ideas

The most attention in this case should be given to such approaches:

1. Sensitivity to trends. Let's consider an example. When winter comes to an end, the demand for rolled metal products for houses, sheds, fences and so on increases. For additional effect, loyalty programs, mutual advertising, gifts and recommendations can be used.
2. Exactly so, but better. The essence of this approach is that there is a choice of goods, similar in value. In such cases, the best quality is chosen. The use of such a "background" can play a good service.
3. More expensive means better. Many people think that the more the product is worth, the better. And this often corresponds to reality. In other cases, it simply makes money.
4. Symbiotic partnership. Think about where to place the outlet best? Here are a couple of combinations: a pharmacy and a grocery store or auto parts and bicycles. Adjacent areas and related products can very qualitatively help in the matter of increasing the level of sales.

And if you are interested in how to increase sales in retail trade with flowers or other fast-moving items, the latter option will be literally ideal for growth. If you think about it, you can find a good place almost everywhere.

Automated sales systems

This is a popular way of ordering, tuning and improving the efficiency of working with the client, when it is carried out in several stages. Let's say there's an online clothing store. Is it possible to improve its work? How to increase sales in retail clothing during the crisis and hard times?

With this help automated sales system! With its help, you can facilitate the installation of contact, clarification of requirements and requests, processing requests, processing and executing them, including delivery. Also, an automated sales system helps in the after-sales service and subsequent interactions. There are many benefits and useful functions that they can offer.

Sales system building

A lively mind, sensitivity to the market and intelligence provide ample opportunities. But in order to improve the effectiveness of the activity, you need to attend to the construction of the sales system. It will allow to understand the structure of the realized goods in the picture of the general assortment and to analyze the intermediate results.

The use of an automated sales system as a basis will allow you to significantly streamline the available information. In addition, it will be easier to build relationships with clients, from the first call to the account. Significant help and the ability to make accompanying notes. In addition, they may have various additions such as the ability to send instant messages or emails.

Different tools to increase sales

Let's consider such a case, when the retail realization of something through the World Wide Web is carried out. Only attention we will pay not to sites, but to social networks. These are quite popular sites where there are a lot of people, and all of them are potential buyers.

According to the opinions of quite a large number of people, the presence of a representative of the company that maintains feedback through social networks, increases the number of sales at the rate of a third of the existing turnover. Do not neglect and various pleasant bonuses and souvenirs that can please customers with their accessibility. It may also be a proposal to make an additional purchase along with the goods.

Consider this case: a person buys a computer, and at a reduced cost offer a router or even give it for free. One should only adhere to the rule that an additional service should not cost more than a basic purchase. You can also use the setting of a certain threshold of purchase.

It should be noted that in this case there is no concrete model of interaction and it is possible to work here within imagination. The general essence is approximately as follows:

1. When the cost of purchases exceeds a certain amount, the buyer will receive a gift, a coupon for a draw or free delivery. Although, maybe that's something else.
2. When two goods are bought, the third is given free of charge.

Non-standard models

In general, the list of various methods can be continued for a very long time. Yes, and it will be superfluous to try to include your imagination and come up with something new that will help increase sales. Finally you can remember about this:

1. Payment of delivery of goods. This method can not be called widespread, but it is still quite interesting. So, when the buyer pays for the goods, he receives the change not in money, but in some small thing. For example - chewing gum, sweets or matches.
2. Multi-colored price tags. This method is used in those cases when it is necessary to draw attention to a certain product and show that it is special. For example, that the food product will soon deteriorate, and therefore it is sold at a discount.
3. Time-limited price. It has a strong motivating influence on customers, literally forcing it to buy goods at the moment.
4. Possibility of return. There's a tricky trick here. There is a law that obliges you to take the goods back if it is returned 14 days after it was purchased. This can be additionally played. It is enough to offer customers that if they do not like the goods, they can return it after 14 days.
5. Tips on price tags. In addition to the cost, in this case it is useful to post information about what is taken together in this particular commodity.

Conclusion

To say how effective these measures will be is definitely not. Here a lot depends on practical implementation and many different aspects. But the fact that the result will be is without a doubt. The main thing is to build a strategy. You do not have to put everything in a heap and pile one on the second. In which case, you can always use one first, and then - something else. In addition, you can timed various special moments to dates like the New Year, the summer season, etc.

But in the pursuit of the number of sales should not forget about the minimum necessary price. For the client, of course, is a valuable person, but working at a loss is worthless. Therefore, it is necessary to look for the golden middle. And if one person leaves, one should not be sad, but you need to concentrate on other people who are in the status of a potential client.