Frequency of "Yandex" queries - what it is and how to use it

It's no secret that most of the articles on the Internet are written with sharpening for certain keywords. Their use serves several purposes, the most important of which is the promotion of the resource in the World Wide Web, the desire for the first lines in the results of the search engine sites, attracting a large number of visitors, mainly the target audience. However, before you write an article aimed at solving these problems, you need to know which keywords to use. In order to help copywriters and site owners in solving this issue, there are special services. One of the most popular and authoritative ones is "Frequency of requests" Yandex ", or Wordstat.yandex.We will tell you how to use this tool with the most efficiency in this article.

What is Wordstat?

Most webmasters in our country use the search query frequency "Yandex" to select keywords. What is this tool? It is a service that combines all sorts of word forms entered by users into the search bar. A person who is interested in the statistics of any query can enter here any word and find out the total number of his impressions on the Internet. In addition, all key phrases in which this word was used and the frequency of requests for each of them will be presented.

Information is given on a specific word / phrase, their derivatives (in a different case, number, order, etc.), and also on associative queries. That is, those that were used along with the word / phrase of interest to you. In order to see them, you need to go to the tab "What else did people look for ...". This feature allows you to significantly expand the semantic core of the site (a set of words that have a specific theme and are used to write articles and promote on the Internet).

Structure of Wordstat.yandex

A resource is a string for entering words with tabs located under it. The first is called "According to". Here you can check the frequency of requests in "Yandex" specific words or phrases. Tracking this data for a certain period (say, a month or a week) is also quite simple - you just need to use the "History of impressions" section and select the desired time interval. Your attention will be presented to the graph of changing the frequency of certain words / phrases.

In order to reduce the search area, there is a tab "By regions". With her help you can find the frequency of requests in "Yandex" of the same words, but in a particular city / region. In addition, so-called operators are used to specify the SEO optimizers. Let's see what it is and what they are.

Operators of "YandexWordstat"

Let's say that for a particular keyword we are interested in a particular word form and its query frequency. "Yandex" -statistics is giving us this phrase in different combinations. To fix it in the required form, the "quotes" operator is used. Here's what he gives us (for the query "the best bars"):

• There were: the best bars in the world, in the best Moscow bars, etc .;
• Became: the best bars, the best bars, the best bars, etc.

Let us dwell briefly on other existing operators:

1. "Exclamation mark" - used to get exact key values, is put before every word. For example, the best bars.
2. The minus operator excludes certain words from queries. For example, the best Moscow bars.
3. The operator "plus" - with his help the frequency of requests "Yandex" can take into account prepositions and conjunctions to show the results of queries only with their use. For example, + than to wash windows.
4. "Brackets" and "direct slashes" - allow you to group several keywords in one query. For example, permits (buy | price | last). As a result, you will be able to receive information at the same time for the following requests: "Where to buy tours", "Price vouchers to Egypt", "Last Minute vouchers for May", etc.

Operators, in fact, are very useful and significantly affect the results. For example, for the keyword "Buy a tea shop," the frequency of Yandex inquiries without an operator will be 2080 per month, and using the "Buy! Tea shop" - only 67. To select keywords, be sure to consider these nuances, otherwise you risk stumble On a large number of "dummy phrases."

Helpful advice

In addition to Wordstat.yandex, there is another popular statistics service - Google Adwords. The frequency of "Yandex" requests can differ from the data obtained with the "Google" tool. Each of these systems has its own audience of users and, consequently, its own indicators. Therefore, for best results it is recommended to check the queries with the help of both services, which are by far the largest used in our country.

Conclusion

In this article we talked about what is the frequency of Yandex queries, how to find it for specific words and phrases, and how to get the most accurate and useful data on them. Proper selection of keywords is very important for promoting on the Internet and attracting visitors to your resource. That's why such services as "YandexWordstat" are very popular among SEO optimizers, copywriters, advertisers and site owners.