Food courts in shopping centers, their design and photo. Food court - what is it?

For a long time already large shopping centers have become a place of pleasant spending time for the whole family. Walking through the numerous boutiques, having bought a lot of useful things, I want to relax. Here at your disposal - cinemas, slot machines, and for children - trains or electric cars.

Quite hungry, exhausted by an abundance of emotions, visitors to shopping centers go straight to where they can eat deliciously. But many even do not know that such areas are called restaurant yards. And seeing the colorful signs, they ask themselves: "Food court - what is it? You must go there! "

What are food courts?

Food courts in shopping centers are a combination of a single common area of several fast food items. As a rule, they belong to different firms. Each - a kind of menu, prices and service level. Such fast food points are designed according to the company's general image. Be sure to supply each food court with designer lightboxes. What is it, too many do not know, although I saw them, probably, everyone. A lightbox is a luminous board with tempting appetizing advertising pictures.

Despite the fact that there are several companies working side by side in one large room, the visitor area is common. The entire free area of the food court is filled with a large number of dining areas. Another distinguishing feature of such restaurants is self-service. With one small exception: the dishes are cleaned by the local staff after the visitors.

Modern designers arrange the overall interior of the restaurant yards as comfortably and comfortably as possible so that visitors would like to return here every time. One of the brightest representatives of such a fast food point is the "European" food court. It is located in the shopping center of the same name in Moscow. And it is noteworthy that "European" has a large number of restaurants in it and very comfortable dining areas.

Functions of food courts

Fast and delicious to eat - that's the key principle of the fast food zone, as it may seem at first glance to the common man in the street. But it is not so. The main thing is that the food court is on the top floor. What does this give? Everything is very simple. To get to the dining area of a huge shopping center, the buyer needs to go through numerous shops with tempting shop windows. In this case, the chance of increasing the profit of the outlets increases. After all, many come to shopping centers not for the sake of shopping, but to enjoy the delights of modern fast food.

The second, but no less important, than managing the flow of visitors, the function is the time of work. It is important that the food court in the shopping center is open even after the closing of the shopping pavilions and could serve the visitors of entertainment complexes.

Location of the restaurant patio

The location on the top floor of the restaurant courtyard is also explained by the large number of emergency exits and specially arranged ventilation. But in which place in the vast area of the last floor there will be a cafe on the food court - also important. Its most advantageous location is where the best overview of all the showcases of the trade pavilions. Such grain places owners of shopping centers surrender at the last minute, because the demand for them at any time is particularly large.

The most profitable option is to arrange a food court in the center of the trading hall. What it will bring is obvious: a full 360 degree view of all the shop windows. And visitors to any boutique will certainly be tempted by inviting smells, which will spread appetizingly to the whole floor.

Therefore, the location of the food court on the first floor, as well as a separate entrance to it, are inexpedient. If the shopping center is one-storey, then the restaurant yard is equiped at the very end of the trading floor, so that on the way there the visitor takes something with them.

Foodall - a new generation of food courts

Fast, tasty, and most importantly, inexpensive - these are the main criteria for feeding our compatriots. Many do not care that all this tasty food is prepared from semi-finished products that do not have high quality and first freshness. But this situation is in our country, but in Europe people have revised their views on the diet. And fudohall replaced already all the usual and favorite food court. What is it, many of us have no idea.

There was the first foodall in Italy. According to the principle of the device, it is very similar to a traditional restaurant yard. But here's the menu fudhalla in its arsenal of fast and tasty, but at the same time, the most healthy dishes. They are analogues of restaurant masterpieces. Of course, and the price is several times higher than fast food, but the Italians put health higher. Therefore, fudhollah and got them wide distribution and more popularity than the notorious fast-food restaurants.

Of course, we can not talk about the organization of such a public health food supply. After all, natural products will raise so much in the price of food that many will stop attending food courts in shopping centers and will switch to food of incomprehensible origin - shawarma and bakeries. However, if you find plentiful suppliers of fresh products, then there will be no release from customers in the food lobby. But today in our country it is only a dream ...

Business of fast food for beginners

A rather tempting and lucrative idea is to organize your own restaurant in the general area of the food court. But what needs to be considered and how to start a newcomer in this business? And is there any chance to get through among the venerable competitors? Let's try to understand all the nuances of this case.

Establishing a connection

If you do not have experience in the restaurant business and good acquaintances among the management of the shopping center, the idea of organizing a fast food restaurant will be unprofitable. Because in the competitive selection for the location of the point in the food court, preference is given to branded firms. But often, if there are places, and restaurateurs have a deficit, there is a chance to prove themselves. And if you have good acquaintances in the managing circles of the shopping center, then the chances of getting a grain place are doubled.

We present

Even if you are an experienced restaurateur, drawing up a competent presentation of your future point will be only a plus. In it you need to include the elaborated menu, the design of the place, the price of the dishes, as well as the convenient communication project, which is beneficial for you.

We are getting formalized

After obtaining the desired place and signing an agreement with the management of the shopping center, you need to start registering a fast food restaurant. It requires special permits of certain instances.

But besides the permission of the management of the shopping center to work in a food court, considerable funding is required. Although the business idea itself is almost a win-win situation, it may be at first unprofitable. Therefore, it will be more appropriate to open several points.

Proceeding from this, the organization of fast food in the restaurant courtyard of a major shopping center is more beneficial to networkers working in this field for more than one year. Yes, and preference in 96% of cases is given to them, and not to beginners, even with a super-profitable business plan.

Food court interior

It is from the overall design and layout that the food court is profitable. The photos below represent the most tempting design solutions for restaurant yards.

The very idea of design implies a laconic combination of coziness and comfort with functionality and aesthetics. At the same time, the design of the food court differs from the general atmosphere of the shopping center, accentuates attention, inviting them to come in.

Furniture plays an important role in the setting of the restaurant patio. The first food courts were arranged according to the principle of "fast food and go away," so the dining areas were not comfortably comfortable and carried only a functional load. However, today the concept has changed. And the creators of the general interior should arrange everything so that the visitor stayed here longer and the next time he came here.

On this principle, furniture is chosen - comfortable plastic or soft chairs, and in many restaurants and mini-sofas. They are perfectly complemented by comfortable tables, made so that the usual snack after them turns into a dinner party. And the most automated lines for accepting and issuing orders significantly increase the speed of customer service.

The main rule of the food court design is a maximum of comfort and dining areas. And do not forget about originality. After all, it is the appearance that lures the visitor to get acquainted with the menu, and his comfortableness conquers and makes you come here again and again.