Florentino Perez - president of the "Real", who went down in history

Florentino Perez is a Spanish sports official, president of the Real Madrid soccer team (Spain).

Dossier

Florentino Perez (photo can be seen in the article) was born on March 8, 1947 in Madrid (Spain). Occupation is a businessman (a construction magnate). Financial condition - about 2 billion dollars. Education - higher (Madrid Polytechnic University). Father of three children. Widower (wife died in 2012). President of the football club "Real" in 2000-2006 and from 2009 to the present.

Stages of labor activity

Employment Florentino Pérez is an economic and political sphere.

His first steps in this field, he began in 1972, organizing a publishing house that produces the newspaper "Guide to leisure."

Then there were the responsible positions: the general director in the Road Association, the city hall employee in charge of the environment of Madrid, the general director in the Ministry of Transport, the vice-president at the Institute for Reform and Agricultural Development. In parallel, Florentino is engaged in political activities. Since 1979 he is a member of the Union of Democratic Centers. In 1986 Florentino Perez joined the Democratic Reform Party (now defunct).

The first serious capital he earned in the construction industry.

Since 1991, Florentino is a member of the administrative board of the construction company SAE, an integral part of the OCISA group. In 1992, he is the chief shareholder and president of OCISA, as well as the branch of Edificios Balcon. Since 1993, he has been president of the OCP group. In 1997, Peres was the president of ACS, which was formed by the merger of the OCP groups and the Hines Navarro.

Until 2000, Florentino Perez is an ordinary construction magnate and businessman. There were a lot of such people in Spain. After 2000, he is one of the most famous people in the world - the president of the Royal Real Madrid football club (Madrid).

Perez and Real

In 1994, Florentino Perez nominated for the presidency of "Real" and loses the election, namely R. Mendoza - the current owner of the club. After 6 years Florentino's dream is realized. Having won L.Sansa, he becomes the president of "Real". In the inheritance, Peres gets huge debts of the club and vague prospects. How did he manage to turn the club into a thriving one?

His policy was based on attracting stars of European and world football to the team, with all the ensuing consequences. Namely:

• Attract more fans;
• Advertising contracts (brand team);
• Improvement of tournament results.

Where does money come from?

The president of Real Madrid Florentino Perez is rich though he can not legally finance the team from his own pocket. Most of the income the club receives from the conclusion of contracts with television (television channels that have bought the rights to broadcast matches of the team). Under Florentino Perese, it's Mediapro. The second source of income is the increase in ticket prices. This is directly related to the results of the game itself.

Plus, advertising, modernization (expansion) of the VIP-zone, the income of the team from participation in international matches. We will calculate the approximate annual income of the club in one million euros. Total:

• From television - 140;
• Advertising contracts - 130;
• Home games - 100.

Here it is worth adding accruals from UEFA and sponsors for the participation of the team in European and exhibition matches. It turns out that under President Florentino Perez, the annual income of "Real" was about 400 million euros. In addition, all the team's profit goes to the development of club infrastructure and transfer activities (no accrual to shareholders). We can not forget that the president of the club Florentino Perez has the opportunity to take loans from the city banks (scrolling money supply).

Here is the list of the most high-profile football acquisitions by F. Perez for the first term of his presidency in Madrid "Real" by name and cost in € million:

• Luis Figo - 60;
• Zinedine Zidane - 72;
• Ronaldo - 44;
• D. Beckham - 37;
• M. Owen - 13;
• Robinho - 25.

As a result of the transfer policy of the president of the club, the results in the championship of Spain and European tournaments: the title of 2001 and 2003, the win in the Champions League in 2002. But three years without internal and international victories contributed in 2006 Florentino Perez resignation. His next arrival to the club "Real" was realized in 2009 on a non-alternative basis.