Elena Shifrina: biography, activities, personal life and interesting facts

Elena Shifrina is a well-known domestic entrepreneur. She founded the company BioFoodLab, which is aimed at people who care about healthy eating. About her success story, she actively tells, proving that you can build a career in business even with young children.

Biography of a business woman

Elena Shifrina has a prestigious education. She graduated from the MBA business school in Skolkovo. She adheres to the point of view that it is possible to achieve success only if you are really doing what you love.

True, it is recognized that one love for what you do is not enough. After three or four months of hard work comes the so-called OS. No one likes her. During this period it is necessary to understand a large number of legal and accounting issues, solve problems.

After all, to get a new product to see the light, it is necessary to do a great job. To adjust logistics, to understand economic subtleties.

Shifrinoy company

Elena Shifrina's date of birth hides, like any woman who does not want to advertise her age. It is known only that she is 33 years old.

In 2011 she founded the company BioFoodLab, which specializes in the development of natural foods. In doing so, it uses a unique technology of lean manufacturing.

Elena Shifrina is the general director of this company. She managed to assemble a team of like-minded people who began to produce a delicious and natural product. It allows you to snack at any time, while only health benefits.

Elena Shifrina considers her company's mission in the daily routine to help adults and children take steps towards a healthy lifestyle. So there appeared natural nut-fruit bars Take a Bite. In their composition only spices, fruits and nuts. This is the best product for those who care about their health, leads an active lifestyle. And also follows the food and appreciates the natural taste of the products. No longer have to compromise, choosing between delicious and healthy food. What the company Shifrina offers, combines these two conditions.

Ruler of tastes

The company Elena Shifrina, whose biography is closely connected with business, quickly introduced a line of five tastes. Each of them was aimed at a certain functional. They were "Intellect", "Tonus", "Weight control", "Immunity" and "Sport".

In 2015, they added "Mint", "Balance", "Mood" and many others. Since 2013 the company actively promotes itself in social networks. Elena Shifrina - the creator of BioFootLab - is actively blogging, in which she shares her business with her readers, ups and downs. Also, much attention is paid in the company's accounts to the issues of healthy lifestyle and proper nutrition.

Elena Shifrina, who is only 33 years old, has made sure that the company began to open sales points throughout the country. At the moment, there are already more than four thousand BioFootLab offices. The company aspires to enter the international market. Kazakhstan, Byelorussia and Ukraine have already been mastered, Canada and the United States of America are next.

His blog Shifrin opens on Youtube. It is devoted to enlightening the Russians on the topic of a healthy lifestyle.

Production site

Increasing the pace of sales, opens its own production site at the company Shifrina. She appears in Moscow. This allows you to repeatedly strengthen the control over the quality of products. And also open a line for the production of useful snacks for children. In February 2016, a novelty - fruit-fruit bars Bitey - comes out.

Production voluntarily passes all possible certifications to once again convince consumers of the safety and usefulness of their products. This is one of the main ideas promoted by Shifrin. Over time, it has been possible to establish contacts and mutually beneficial relations with large international companies. Such as Disney and Nike. For example, it's Take a Bite bars that become an official snack on cross-country training and major city races, which are organized by Nike in Russia.

Be in trend

The company Shifrina closely follows all the changes in the modern marketing market. Staying in the trend, is always in demand among consumers. For example, in 2015, another line of bars is opening, dedicated to the release of a new episode of the popular saga "Star Wars" on the screens of the whole world. The market enters a limited series, which includes the three most common flavors - "Immunity", "Intellect" and "Weight Control." On them, for the joy of the fans, they depict the imperial stormtrooper, Yoda and Darth Vader.

Also, BioFoodLab is the official sponsor of many sports competitions. The most prestigious of them is the St. Petersburg Open Tennis Championship, which attracts the strongest tennis players of the planet every year. Among the latest marketing successes, one can note the conclusion of a sponsorship contract for information support of the Open European Biathlon Championship, which in 2016 was held in Tyumen.

Charity

The image of the company is positively reflected in patronage and social activity, which is carried out by Shifrina. It all began in 2014, when BioFoodLab launched a joint project with the charitable organization "Old Brothers, Senior Sisters." To participate in it was possible to attract even popular domestic athletes, Olympic prize winners in snowboard competitions - Vic Wilde and Alain Zavarzin. A new bar of Bite Star came on the market.

All profits from his sales were transferred to the "Big Brothers, Senior Sisters" fund, which is engaged in the formation and development of the institution of social mentorship in Russia. With the help of this money, the fund helps children from disadvantaged families to discover their real internal potential with the support of a volunteer mentor. All this is done through professionally organized communication with an experienced fund officer.

In 2015, Shifrina took an active part as an official partner in the charity run "Running Hearts", which was initiated by the Natalia Vodyanova Foundation. The donations collected within the framework of this action were directed to help children with developmental peculiarities, in particular, for their educational summer integration vacation.

Mom-businessman

It so happened that the business of Shifrina is directly related to her personal life. For example, she founded the company when she was waiting for the first child. Of course, when she attracted specialists and the first investment in the project, she did not yet know that she was pregnant. And when it turned out, the flywheel was so untwisted that there was no turning back. It was necessary to reduce the time of maternity leave as much as possible in order to continue business. Elena Shifrina's husband helped her in this.

True, she does not cover the details of her private life. About her husband knows very little. Extra time tries not to spread Elena Shifrin about biography, husband. One can only say that he is also engaged in business, has a private matter.

Family traditions

But Shifrin willingly tells that her enthusiasm for a healthy lifestyle and proper nutrition was laid by her mother. She always fed the children separately, recalls the heroine of our article. Therefore, when Shifrin began to think about the idea for her own business, she decided to help as many people as possible to learn about the basics of healthy nutrition, how to change her life for the sake of beauty and body health, why it is important to actively participate in sports.

Her second business project Bitey appeared after her children were born. It was then that Shifrina realized that most of the food and snacks that they like, normal parents will not be allowed to eat their children. After all, it's just stuffed with all sorts of chemicals. Therefore, she began selling useful snacks for the youngest, so that most, and all other parents, not worry about what their children eat.

For gender equality

His example Shifrin proves that you can combine personal life and career successes even with young children, which many modern women still seem surprising and unrealistic.

This is her family too. The heroine of our article often says that her grandmother came to work already three months after the birth of her father. And already her mother gave Elena in a nursery at the age of 9 months.

She is categorically against the stereotype that pregnancy is a kind of "weekend ticket" for every woman. On the contrary, in her opinion, one should sit at home as little as possible, otherwise it will be incredibly difficult to return to a strained working rhythm.