Creative ideas: how to create your own flower business

The flower business actively attracts many beginning entrepreneurs. This is an interesting and profitable occupation, which allows you to get a good profit. Economic studies of the modern Russian flower market indicate that active growth in flower sales is observed in large cities and regions of Russia with a high standard of living. But this is not a prescribed truth. After all, the so-called consumer mentality plays a special role in such a controversial issue. Some buyers make a present in the form of a flower arrangement for special solemn occasions. And others buy flowers quite rarely, not counting such a gift as something special. When planning your own business for the sale of flowers, you must take into account the degree of orientation of potential customers.

Specialists note the fact that the business of selling flowers is actively leading among the world's main types of business. Bouquets are presented for weddings, birthdays, engagements, anniversaries. With the help of floral compositions, interiors of cafes, restaurants, theaters are decorated. People actively buy not only cut flowers, but pot plants in order to decorate their own house as well. And this is understandable, because flowers bring a genuine sense of joy and happiness.

On the way to a dream: to buy a ready-made business or to open a new business?

Beginners and inexperienced businessmen are lost in guessing how to develop their own business in the end. They are faced with a real flow of diverse information, which must be able to analyze in the right way. You can buy a franchise, the benefit of flower shops abound. But some entrepreneurs prefer to take risks and start their own business from scratch. Pay attention to the World Wide Web. Believe me, on the Internet you will find a lot of useful and interesting advice on this matter. And it is even possible to acquire new knowledge that will definitely help you in the future.

Announcements about the sale of a flower shop or flower business are not uncommon. If you want, you can easily find the information you need. But do not forget about scammers. After all, instead of a franchise for running your own business, you can get just a pacifier.

Formats of business for selling flowers

Let's talk about this phenomenon, as the formats of the flower business. What is it and what are they for? The format of business is the direction of business. It should be said that the choice of format helps to determine the style of the future flower store, its level, the main target audience. Modern flower retail implies four main business formats for the sale of flowers. Let's look at them in more detail:

• Small flower tents . Fast, inexpensive and convenient for the buyer. They must be exhibited in a place where there are many people. For example, at a metro station or registry office. In the pavilions you can trade fresh cut flowers. The assortment is small, about fifteen, a maximum of twenty positions available to a potential buyer. Pretty worthwhile business with its proper organization.
• Small shops in large shopping centers . The store looks more solid than the pavilion. And in size, it is much larger. The assortment of goods in the store is much wider and more diverse. There can be sold not only compositions from flowers, but also gifts, balls, soft toys, souvenirs, potted plants. The store will cover a wider consumer audience than the standard pavilion. But the store will require the availability of qualified personnel. The profitability of the store is slightly less than the profitability of the flower pavilion.
• Expensive and stylish . You can open a floral salon or a boutique selling flowers. There will already have to invest a considerable amount of money and effort. After all, the category of main buyers is somewhat different. They are wealthy people, counting on first-class service on your part. In particular, the secret of success of a boutique for the sale of flowers is in properly selected personnel, stylish design of the premises and creative proposals. The business as a whole is profitable, as your boutique can eventually reach out to profitable corporate customers willing to pay good amounts.

Another modern trend in the flower business can be a flower shop on the Internet. We live in an age of global urbanization and informatization. And many people will prefer to order the delivery of flowers to the house the usual hike in the flower salon. This service is very in demand among different strata of the population. The cost of opening is minimal. The main costs are to create an attractive site, the implementation of flowers, the selection of competent staff (operators, couriers, florists). If to speak about minuses, they consist that this idea for a long time is habited by the most enterprising businessmen. After all, what brings real profit, does not remain without attention. But if you are still burning with the idea of creating your own online store for the sale of flowers, then in this case, be sure to forecast potential profits, basic expenses and revenues. Study the suggestions from your potential competitors. Typically, an online store is opened in the event that the entrepreneur already has his own business for the sale of flowers, and he knows all the nuances of doing such a thing.

Choose a name for the store

The name of your own brand should be creative, unusual, selling and at the same time harmonious. The abbreviation must be not too pretentious, long, easy to remember and associate with your case. After all, you want to attract customers, and not scare them away.

Let's sum up the main results

To make business profitable, you must follow a specific plan of action. Be sure to think about the availability of specialized education in the field of floristry. You can take courses in florists (for example, www.flowers-details.ru). Specialized literature also does not hurt. After all, self-education depends on what kind of landmark in your activity you choose.

Registration of the company is entrusted to the qualified lawyer in order to avoid occurrence of negative legal situations. The location of the store should be in a crowded place, buy all the necessary equipment and pick up competent florists. Choose a reliable color supplier - for example, www.7flowers.ru. Take an interest in the reviews about the supplier, the quality of the products. And remember the decorative design of the outlet.

Buyers should be happy to come to you. Do not forget about advertising, which will significantly improve the quality of sales of flowers. It is especially important to use advertising at the first stages of the formation of entrepreneurial activity. Observe simple rules, and you will see how your affairs will go up the hill!