All the most interesting about the company "Lida Beer"

The products of the Lida Beer Company are loved and enjoyed not only by Belarusians but also by residents of other countries and continents. Such a world recognition the company has achieved almost a century and a half of hard work.

Historical reference

Beer - the oldest drink, which, according to historians, was known even before our era. Years passed, and centuries later it became even more popular among the population. The history of the company "Lida Beer" began not so long ago. In 1876 a wealthy philistine from a small Belarusian town Lida built his own brewery. Things went well, and soon a popular local drink was in St. Petersburg on the table near the emperor himself.

The glory of tasty beer has spread far beyond the borders of the country. The products of the brewery received not only prizes at International exhibitions, but also the general recognition of European experts. After nationalization in 1939, the plant acquired the status of a state enterprise. The work of the brewery did not stop for a day. Even during the Great Patriotic War, production continued to flow from production shops to industrial warehouses. In the postwar years, the enterprise underwent a serious modernization, which significantly expanded the range. In 1966, a new beer called "Lidskoe" appeared on the shelves of stores, which was awarded the honorary "Quality Mark" 5 years later. Over the years, as a result of the changes taking place in the country, the well-known joint-stock company Lida Beer sold a controlling stake in its shares to one of the leading Finnish companies. This gave a positive result. With the help of serious financial investments, the company was able to conduct a serious global reconstruction and launch new products into production.

Aspirations for new horizons

Partnership with the famous Finnish concern has brought the company "Lida Beer" to a new level. The management of the company pays much attention to the personnel composition of employees. For this, the leading experts were sent to the countries of Scandinavia every year to improve their skills in the field of brewing. The plant, as they say, has risen to new rails. Additional production halls were put into operation. This led to a significant increase in output. In addition, new drinks with the content of natural juice in the recipe were launched: "Fizz" cider and "All vitamins" carbonated water. Novelties are not left without attention. Technology companies are constantly trying to come up with something else to diversify the product range. Over time, the stores appeared drinking water with a sonorous name "Aqua". A new lemonade "Limpa" was developed and an energy drink "Dynamite", which customers also appreciated.

Opinion from

As you know, the confirmation of the quality of any product is its recognition by specialists in this field. The company constantly presents its goods to the international jury. As a result, for example, at the competition held in Belgium in 2014, several beverages of Lida production were immediately awarded the honorary title of "Exceptional Taste". In addition, they were awarded gold stars and received the highest rating. Each of the products presented gained more than 90 percent of the vote. This is an excellent result. International recognition allowed the company to significantly expand the export market. Now its products are delivered to Russia, Ukraine, Poland, the Baltic countries, Germany, Armenia and even Canada. But not only the words "experts" are guided by the company "Lida Beer". Feedback from ordinary consumers for it is also important. In parallel with advertising, the enterprise constantly conducts surveys among buyers. She is interested in the opinion of each person. It helps not only to correct the existing shortcomings, but also to solve the basic issues in the organization of planning.

View from the outside

About any merits and achievements you can say a lot, but it's better to see everything with your own eyes. This life principle was decided to be applied in practice. In 2012, the company of photographers and journalists decided to make a kind of press tour and visit the famous factory "Lida Beer". Photo and video materials, according to the participants of this trip, should most clearly highlight all aspects of the company's activities. The guests made a tour of the plant, walked through the shops, where they could see with their own eyes where the well-known concern "Olvi" invested. They inspected the new technological lines and even visited near the artesian well, from which the enterprise takes water for production. Visitors got acquainted with the work of the new logistics center and were able to ask the questions of interest to ordinary workers. After the tour, a press conference took place, at which the company's management answered all the questions of interest. And after dinner in the corporate bar guests were led home, expressing hope for a new meeting. The press representatives covered the results of the visit in the media, so that everyone could familiarize with them.

Beer with a new taste

The management of the company constantly strives to expand the already wide range of products. Specialists-technologists work every day to create new tastes. And in 2010 the company launched its new development - the Lida Velvet beer. Products immediately triggered a heated discussion. Specialists gave the new drink a rather high rating. They drew attention to an unusually delicate, rather velvety taste, which fully corresponds to the name of the product. This effect was achieved due to a mixture of malt extract and its caramel variety. And the new cooking mode made it possible to feel in the drink a pleasant aftertaste with a slightly noticeable sweetness. Dark beer with a pleasant aroma of caramel and a slight taste of fresh bread also pleased most buyers. True, there were those who were dissatisfied with the new beer. Someone was not satisfied with the alcohol content of 4.8%, but someone just did not like the label.

But, in general, the novelty was approved. This is evidenced by the increased sales volumes.

Dark varieties

Lida company produces completely different types of beer. Therefore, each lover of this drink will be able to choose the option to your taste. Especially popular among gourmets is the Lidskoe beer, which is dark. It is represented by only four names:

1) "Porter" with an alcohol content of 6.2%.

2) "Premium" with an alcohol content of 5.1%.

3) "Evening in Bruges" with alcohol content of 4.2% and flavor of cherries.

4) "Velvet" with an alcohol content of 4.6%.

The choice is not great, but the excellent quality of each of them speaks for itself. The rich flavor of caramel and unmatched aromas make this beer an exquisite drink. It is good to drink it both in a close friendly company, and in proud solitude. A tart, enveloping fragrance evokes a feeling of tenderness and tranquility. Just want to forget about all the problems and just have fun. Perhaps this explains the popularity, which deservedly uses dark beer from consumers.