The assortment is an integral part of the trade. What it is?

If to speak in general, then any assortment is a large amount of goods collected together. There are different signs by which they can be classified. For example, goods can be combined according to the manufacturer, raw materials or their destination. Actually, for such groups there are several varieties: enlarged, unfolded, mixed, combined, complex, simple, commercial and industrial assortment of the store.

More about each group

If the goods are produced by a separate enterprise or a separate industry, then it is an assortment of industrial type. It is a trade, when just a certain set of goods is created, which are realized with the help of one or another network of stores. The totality of all trading enterprises that sell products is called such a trading network. Products of both foreign and domestic production can be part of such a group as the trade assortment - this is the usual situation.

About the assortment and related policies

Assortment policy in any store - this is what goals and objectives are pursued by the management of the organization, engaged in the formation of such a component of the business as the assortment. This is quite an important part of the work of any trading organization. The main goal is usually the formation of a set of products, which can be predictable or real.

The company's strategy: the assortment

Strictly speaking, the assortment itself assumes a different approach to issues related to its reduction or expansion. Here a whole complex of certain conditions can play its role, which can develop in certain situations. But it is possible to formulate general rules and requirements, having carried out only a general analysis of whole segments of the market and of its individual areas.

Why is the policy of assortment so important?

Assortment policy is important for any company, especially in the sense of marketing. This direction becomes especially relevant, given that competition in the modern market is constantly growing, and the quality of the product is increasingly demanding. This is not only about specialists, but also about ordinary buyers themselves. Only the most competent person can win high positions in his field, realizing that the assortment is not just a set of products of one group.

Shops and their assortment in the modern world

Currently, the very essence of the work, which is connected with the formation of the assortment in stores, is also constantly becoming more complicated. The characteristics of the range of goods or products necessary for successful trading, the requirements for it are constantly updated and supplemented. Only the qualification of workers of a particular point can determine the breadth and depth of the assortment. Workers must necessarily possess information that concerns not only the usual consumer demand for products, but also a possible source of goods receipt, and the situation that is formed with respect to prices.