Rating of advertising agencies in Russia: list. Market of advertising services

Any business will generate revenue if it is competently advertised. Independently this should not be done - there is a risk of wasting time and money for nothing. Promotion of the brand is desirable to entrust to real professionals. Of course, you will first have to study the rating of advertising agencies and choose the most suitable company.

What do advertising agencies do?

An advertising agency is a business based on creative thinking. This is a group of people who know how to attract a client, than to interest potential buyers. As a rule, these are independent organizations, in which not only representatives of creative professions work, but also lawyers. After all, the brand needs not only to come up, but also to legalize.

Russian advertising agencies are represented in several versions. The most popular are universal. These are companies that are equipped with all the necessary resources for information activities. Real professionals are engaged in the development of logos, trademarks, come up with interesting ads for paper and online sources, create vivid videos.

There are still specialized companies. The services of an advertising agency in this case consist in the search for an advertising space. That is, such organizations act as intermediaries.

The rating of advertising agencies that provide their services on the territory of Russia will be presented further.

Russ Outdoor

The most popular today is outdoor advertising. This is an inexpensive and effective way to declare a new organization, a bright product or to remind of an old company. Russ Outdoor agency today is one of the largest outdoor advertising operators in Russia. It is no accident that it opens the rating. Huge billboards, non-standard posters, outdoor furniture - the development of any solution can be entrusted to the company's specialists.

If we consider the rating of advertising agencies, this organization will take the first place, and all thanks to low prices and an unusual approach to the desires of customers. Today, customers of services are such brands as Sberbank, Nivea, BMW, etc. It can be confidently asserted that Russ Outdoor helps to build a business.

-панелями. The highlight offered by the company can be considered stand-alone structures with Led- panels. They have high resolution and convenient viewing angle, which allows you to see the commercials at a great distance.

"Alcazar" - the second place in the ranking

This is the largest advertising agency has been operating for more than 10 years. During this time, the company managed to win the trust of customers. The mission of the agency is a positive impact on the economy of the country due to the creation of channels of communication between businessmen and end users. Receiving information about services and goods, people can make an informed choice. Advertising should be fair. The leadership of the organization we are considering is sure of this. What specifically does the "Alcázar"?

The advertising agency offers various types of services in its field. These are video clips, bright scenes for radio, and the development of printing products. The company works with leading Russian TV channels. Thanks to beneficial cooperation, you can raise your business to several levels in just one season.

Ingate

If we consider the list of advertising agencies, this company will occupy the third place. The specificity of the job is to attract customers through a virtual web. Internet advertising in recent years is gaining immense popularity. Ingate employees know how to attract consumers through the network. The company not only develops advertising, but also enhances brand recognition through search engine promotion.

The company has been operating for more than 15 years. Since 2000, more than 3000 bright Internet projects have been implemented. Firms who decided to use the services of an advertising agency managed to make a big step in the development of their business. Ingate customers include the following well-known brands: Sportmaster, Nestle, Gazprombank, Svyaznoy, Peugeot, etc.

"Poster"

Those who are interested in advertising agencies in St. Petersburg, it is worth paying attention to the company "Poster". The firm is one of the most popular printed products in Russia, it ranks fourth in the rating. The main area of activity is the placement of advertising information on banners and billboards. More than 50% of street advertising in the Northern capital belongs to the company "Poster".

The advertising agency deals not only with large-format printing. Employees also develop souvenir products, business cards, catalogs. In the arsenal of the company - a powerful printing equipment that allows you to produce bright quality products.

The company "Poster" was founded in 1993. For more than 20 years, the company has remained the leader in the field of outdoor advertising. The company is also advancing in the field of Internet advertising. However, in this niche of higher peaks reached other advertising agencies in Russia.

Goldfish Media - the fifth place in the ranking

The advertising agency was founded in 2002. The main activity is aimed at conducting hidden marketing on the Internet. The number of clients of the company began to increase rapidly with the development of information technology. In every house today there is the Internet. This means that online advertising became popular.

Goldfish Media is a real expert in the field of advertising in the pharmaceutical market. About 40% of advertisements related to medical products were created by this agency. Demand is hidden advertising. Copywriters of the company competently recommend buying this or that drug in an article about a specific disease. In addition, like other advertising agencies in Russia, Goldfish Media offers to promote the website, attracting the target audience. Do not neglect the company and viral marketing. However, the promotion is conducted unobtrusively, so as not to alienate existing customers.

Advertising agency Goldfish Media also offers services in creating logos, developing websites, promoting and maintaining the created resources. The firm can be classified as a multifunctional. Employees are not engaged only in the development of printing products.

The leader of video advertising

"Trend Video International" - an agency through which you can see ads on most domestic channels. The company has been operating on the market for almost 30 years, the activity was started in 1987. In the 1990s, agreements were signed with such large TV channels as NTV, RTR, ORT, TV-6. With them, the advertising agency is cooperating today. The number of customers increases every year. In recent years, the company has begun to cover the Internet advertising market.

To date, a large holding employs about 2,000 people per day. Branches of an advertising agency operate in Ukraine and Belarus. The annual turnover of the company exceeds 3 billion rubles. To become a leader in the field of video advertising the company was able thanks to the creative approach and low prices at the initial stage of its development. Today, the services of an advertising agency are no longer cheap. Not every company can afford a video on television. Therefore, the company takes the sixth place in the rating.

"World of Advertising" - seventh place

The company is a full service media agency. Advertising posters in transport, billboards on the street, Internet advertising, commercials on the radio - all this can be organized by the firm. The agency was founded in 1996. Initially, the main activity was the development of printed materials. Much has changed with the development of information technology. With the increase in the number of Internet users began to appear and high-quality videos on the network from the company "World of Advertising."

Today the agency has several departments. The department of polygraphy and registration of places of sales is a real shop of large-format printing. Quality printing products are produced here. If we consider the rating of advertising agencies engaged in strictly printing, "World of Advertising" will occupy one of the leading positions. The company's media department specializes in the promotion of online brands. The department of city advertising cares about distribution of the information in transport, on street extensions.

ProfMedia

The company has a high position in the advertising services market in Russia (the eighth place in the rating). The media holding was founded in 1997. Over 20 years of work, we managed to achieve good results in the field of advertising on television, on the Internet, and in leading print media. "ProfMedia" cooperates with the following TV channels: TV-3, 2x2, "Friday".

IMNO

The company sells advertising spots on the advanced websites of Runet. The main area of activity is promotion of the trademark in the network, branding. It was founded in 1999, this advertising agency. Business began to develop rapidly when the number of domestic Internet users increased. Today he is responsible for advertising on the following untwisted resources: "Yandex", "Rambler", "Afisha", "Auto", etc.

The advertising agency unites more than 30 Internet sites with only licensed content. Rollers are created taking into account the target audience. Thanks to this, the firm that applies for help gets an opportunity to rapidly increase the number of clients. The services of the IMNO advertising agency are not cheap. Together with this, with the right approach, in the near future it will be possible to return the spent finances. IMNO Company is the ninth in the rating.

"Designmaster"

If we consider the rating of advertising agencies in Siberia, then this company will occupy a leading position. On a national scale, "Designmaster" takes the tenth place in the rating. The main office is in Novosibirsk. The company was founded in 1995. For more than 20 years, management has been successful in the development of printing products. Today "Designmaster" is one of the top 5 companies in Russia in the field of print advertising. In addition to Novosibirsk, the company is represented in the following cities: Irkutsk, Omsk, Ekaterinburg, Chelyabinsk, Samara, Khabarovsk, Vladivostok, Barnaul.

Main types of services: development of logos, printing, logistics, support of city events, advertising on street structures (billboards, stretch marks, lightboxes). An individual approach to each client is the motto of an advertising agency. Non-standard solutions attract a huge audience of customers.

According to statistics, the agency "Designmaster" monthly conducts more than 500 effective advertising campaigns. Customers get the opportunity to take advantage of a whole package of services. This includes the development and design of mock-ups, the placement of advertising on street structures, the placement of information about the company on other media channels.

"Street Media"

Despite the fact that the company did not get into the Top-10, it remains quite popular. The advertising agency was founded in 1996 in Tomsk. The main activity is street advertising. The firm is engaged in placing outdoor advertising on supersites, billboards, streamers, light screens. Non-standard solutions are also being implemented (brand promotion with the help of balloons). To date, the advertising agency is not only working in Tomsk. Representative offices are in Penza, Chelyabinsk, Barnaul, Saratov, Krasnoyarsk, Tyumen.

Thanks to high-quality large-format printing, the agency spends brand promotion, supports the brand recognition. The company has the necessary equipment for the production of showcases, stands, volumetric boxes, light boxes. The cost of services is also significantly different. Experts can offer both an expensive and economical solution. The result of the advertising campaign directly depends on the invested funds.

Instead of an afterword

In this article, the most popular advertising agencies of Russia were considered. These firms managed to achieve good results thanks to the creative approach. Thanks to the quality work with clients, the described companies managed to get into the top 10 in their industry. However, other agencies with little experience are not less qualitative. Accordingly, and the cost of their services will be an order of magnitude lower.