Business & Family: Family Infobusiness Brand

In the subject of Business and Family Family Infobusiness, we need to dwell on the general basics that are necessary for information purposes at any level. That is, today, we consider the issue common, both for family infobusiness, and not for the family and not for the information business in general.

It's no secret that any business has its sales basis, but for sale it is necessary to have, first, what to sell, secondly to whom to sell, that is, the goods and buyers. Well, among other things, we need a platform on which this trade will take place.

The advantage of infobusiness is that the trading floor in a number of cases can be virtual, as well as often the product itself. Consequently, no costs are required for the delivery, removal and storage of the product. There is no risk of damage or breakage. With the right approach, the infoproduct is easily restored and rarely spoiled.

We with you at the start need to decide on what we will sell and to whom. Asked what you can sell using the Internet, you can answer fairly widely - anything, anything! From pins to walking excavators, but since we are talking about family infobusiness, we are still looking at information products for you.

It's easier to work with them. Do not need large warehouses and deliver them easier and easier. The next important question is who will we sell something to? What characteristics should our customer answer?

First, he must have the Internet, without this sales will not be, secondly, at the time of purchase, he must have a realized need for the product you offer, and thirdly, most importantly, he must be ready to buy something from You. In the absence of any of the three items, the transaction will not take place.

The next important point, it is necessary that the client about you somehow find out, understood that you are the person who needs to be trusted and besides, he should be aware that you need the product you need. That is, there is a whole sequence of conditions that need to be fulfilled.

With a sober examination it turns out that there are not very many options. One of the main conditions is that a person should know you. Note that it is not necessary that you know all the participants of the Internet. To do this, you must be a Pope or Mother Teresa, that is, a public person.

But at the same time, we need to be clearly identified by the category of people we consider as our potential buyers. That is, you must be well known in some circles, and this is just the property of the brand. Hence it clearly follows that your strategy of promoting the market is a brand promotion strategy .

This strategy has long been developed and can be read with it on the web. Now we are faced with the question, and how to become a brand, how to become the person who clearly identifies as a brand, the audience you need. There are certain qualities that are necessary for the brand. This, firstly, reliability, and secondly publicity.

That is, you must be decent in business and widely known in those circles that you have something to buy. Thus, before you become a brand, you must become a well-known person and demonstrate your reliability and competence in the necessary range of issues.

So, in order to become a brand, you need to become a well-known person and at the same time constantly demonstrate your reliability. People gain popularity by spreading information about themselves in the circles they need. There is no other way. Therefore, you simply need that as many people as possible have the necessary information about you.

So, you need to constantly disseminate information about yourself in all possible ways. This is a necessary element of any business, including family information business. The best option if you are talking about a lot of people. This includes a system of social evidence that people most trust.

If many trustworthy people say good things about you, then you are good, you can be trusted and you can deal with. Now we have the essence of the brand creation system.

You need to earn recognition in a certain environment, so that then this environment provides you with information support and has built confidence in you from a wide mass of people you need. What resources do you have to achieve these goals in information technology?

The main resources here will be social networks and your blog, as an official representation on the Internet. The main social networks that can really be used for business purposes and the formation of your brand are Facebook, VKontakte, Google + and Twitter.

On the first roles, of course, there are two networks Facebook and VKontakte. These are the most massive networks that differ in the direction of their audience. The VKontakte audience is younger, with a corresponding set of interests. Google + and Twitter will act as ancillary.

The next question that we should solve is the constant presence of your firm on these resources. To effectively create and develop your brand, this presence must be permanent. Daily attention should be paid to each of the areas of your business and each resource.

This also requires a constant expenditure of time and effort. And this is exactly the work that can be delegated to a responsible person, say, one of the family members who will perform this simple but capacious and responsible work on information support. Here's to you and another version of the interaction of business and family in the family infobusiness.

The statuses in accounts and pages should be updated daily, your photos showing your life style and notes on the topic of your business, your hobby, your family relationships, your personal growth and development should be published. And it should be done right away for several networks.

Here comes the question of supporting your business family. It is the family that can become your resource, both moral and physical, ensuring the advancement of your information business. Here it is already possible to speak about family infobusiness. Work to promote the brand on the Internet requires a large, but often not very high-qualified.

Here, you can be supported by children and senior family members who know the basics of working with a computer and who can go online. The work here is simple, not difficult, but responsible and one can find common ground when business and family exit the confrontation regime and move on to mutual support and mutual development.

In this model, the family infobusiness ceases to be something mythical and uncertain and acquires the features of a real mutually beneficial business for all its participants.