"Vidal Sassoon" - shampoo and not only

Since the period when television existed without advertising, not much time passed. But sometimes it seems that this never existed.

One of the first commercials that appeared on our television advertised "Vidal Sassoon" - hair shampoo. If you take into account the fact that the name sounded very unusual for a Russian person, only the lazy person did not laugh at him. What created additional advertising for the product.

Vidal Sassoon. Start

Vidal Sassoon (1928-2012) was born in London to a Jewish family. He can be called an outstanding hairdresser, who made an invaluable contribution to art. One of his main achievements is the change in the attitude of the female audience to his hair. He pointed out how important it is that they were in perfect condition at any time, so it was not limited to offering the most incredible approaches to female haircuts. He invented a hand dryer and offered such a product as "Vidal Sassoon" - shampoo.

But before that it was still far away, and his career began with a job as a cleaner in a hairdresser during the Second World War. After his graduation, he went to master all the wisdom of hairdressing in a professional school, after which he managed to work a little. And in 1948 he went to Israel to fight for the country's independence. Return to England in his plans were not included.

Vidal Sassoon. Return to the vocation

When his stepfather died in London, at the request of his mother, he returned. First he went to work as a hairdresser in a salon located in the heart of the city. Strangely enough, the quality of his work was very popular with customers, so he did not have to bother without business.

Golden years

50th years of the last century became for the master really gold, as during this period his career began a rapid development. First he opened his first salon, and then announced himself in 1957 in the fashion week. There, the models defiled on the catwalk in mini-skirts (which was the first time) and in the hairstyles created by him. Of course, before the release of such a product as "Vidal Sassoon" (shampoo), it was still far away.

His attitude towards women's hair was very different then. He sought to create hairdresses based on the natural qualities of the hair, avoiding the complex designs that were held on the head due to the use of a huge number of chemical fixing agents.

In the 60s, the master moved to America, opened the first showroom in Manhattan. Among his clients were the most famous women of America. In the promotion of his considerable role played by his wife, who was a very famous person in Hollywood.

"Wash your head as often as you want"

With such an advertising slogan, a new stage in the use of cosmetics for hair care began. "Vidal Sassoon" (shampoo and conditioner), women and men began to use almost daily. It is impossible to say with certainty what purpose the master pursued. It is possible that the propagation of the need for frequent use of cosmetic products for hair was nothing more than an advertising gimmick, which allowed to multiply the profit from sales.

Since the 80s of the last century and up to 2003 Sassoon cooperated with the company Procter & Gamble, which produced hair care products.

As one of the first imported means for washing the head, which appeared in our country, was "Vidal Sassoon" (shampoo), the reviews were the most enthusiastic. He was completely different from what the Soviet people were used to. He had a beautiful package and a pleasant smell, he easily turned into a foam. All the cosmetic products available in the Soviet Union for hair care practically did not foam and did not differ so fragrant in flavor.

But even now, when the market is rich in offers, there are enough admirers of the brand, although it is now not available in Russian stores. Feedback from those who use it now, note the high quality of hair cleansing, ease of washing off. Shampoo restores the structure of hair, gives it volume. Many like that you can do without using air conditioners. In addition, the modern Vidal Sassoon bottle has a convenient dispenser.

Cooperation Sassoon with Procter & Gamble ended in conflict, shampoos with this name disappeared from the stores. Although currently in some countries it is sold, especially the promotion is carried out in the Asian markets. The modern "Vidal Sassoon" - shampoo, whose photo allows you to see how much the appearance of the package has changed - can be ordered in online stores.