Direct sales: what's the secret?

In order for the product to be in demand, manufacturing companies spend a lot of money. Holding advertising companies, promoting goods by other methods is not always effective. One of the options - direct sales, which began to develop actively in the early nineties.

It was in these turbulent years in the post-Soviet space began to appear the first companies of this type. What exactly does this activity stand out? First of all, direct sales are the direct contact of the producer with the consumer. After all, thanks to the distributor, who directly represents the trading company, the goods are delivered to the buyer. To do this, you do not need to go to a special store or to the market, because distributors work mainly in the place of residence or employment of the consumer.

Despite the fact that direct sales are often confused with financial pyramids, they have nothing to do with them. After all, companies involved in this activity, distribute real goods, and not justified actions.

In general, the method of direct sales is used in their activities, cosmetic, as well as companies engaged in household chemicals. It is thanks to the method of direct sales success that such well-known firms as Avon, Oriflame, Amway and a number of others have reached.

A distinctive feature, which is endowed with direct sales, is the opportunity for each person to realize themselves in the business sphere. In particular, it concerns distributors. After all, a person who is engaged in direct sales, can easily combine this work with the main, and at the same time receive a significant income.

For consumers, the main advantage of direct sales is high-quality service, personal communication with a representative of the company, as well as a guarantee that if the goods do not suit, it can be exchanged or returned.

Direct sales not only promote the active dissemination of goods, but also provide an opportunity to realize. Most representatives of such companies are women. This gives them the opportunity not only to work, but also to reach new heights in their careers.

The basic principle of direct sales: the more you work, the more you will achieve. If you are diligent to go to your goal, then from the usual distributor you can go to the director of the branch, and this at times increases the payment of labor.

At employment there is no necessity to pass long interviews and training courses, after all direct sales do not demand special special knowledge. However, you can take courses, attend trainings and classes, which are conducted directly by companies and often at their expense. Thus, specialists are formed who have a good knowledge of this field, in particular, the psychology of consumption.

Often a woman, starting a job as a distributor, does not find support from the family, but, as practice shows, in the future this situation is changing. After all the income grows and, consequently, gives a certain independence, in particular, financial. It is not uncommon for members of the family to join in this activity and this becomes their common business.

If we talk about the downsides of direct sales, then they are the same as in all other types of activities, but there are not so many of them. In particular, a person engaged in direct sales must clearly execute a marketing plan and sell products for a certain amount.

Also to the minuses is the fact that the work is mainly based on a civil contract, and not on the labor one. And this means that the company does not provide its employees with a package of social guarantees.

But, nevertheless, every day the segment where using direct sales is increasing. It is not only cosmetics, but also hygiene products, utensils, biologically active additives and many other products.